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A low ad budget doesn’t have to mean minimal results. SMBs with spend under $5,000 can use these tips to improve their conversions.
Whether you’re a small business owner or an agency that works with SMBs, you’ve likely encountered issues with low ad budgets. SMBs are often spread thin and, especially in light of business shifts due to COVID, their ad budgets are, too.
However, low budgets don’t have to mean small returns for SMBs or their agency partners.
What is Google Ads? How does it work?
If you’re an SMB owner just getting started, here’s how it works: Google Ads offers paid advertising options for businesses of all sizes to promote their products and services across Google platforms like Search, YouTube, Shopping, and more. Ads display at the top of search results, in the local map packs, before and during YouTube videos, or on websites across the internet that opt into Google’s AdSense.
Google Ads, often referred to as pay-per-click (PPC), works on an auction system. Individual businesses submit a bid for their ads to show up in these ad locations for a greater chance at visibility with their target audiences.
At a fundamental level, Google looks at your bid amount, multiplies it by your Quality Score (a numeric estimate of the quality of your ads and their associated landing pages), and ranks the top ads in their advertising spots. If your ad is displayed, you pay only when your ad is clicked (hence pay-per-click).
How do small businesses use Google Ads?
The Ads bidding process may seem intimidating or cumbersome for small businesses investing in paid online advertising for the first time, but Google estimates that businesses profit $8 for every $1 spent on Google Ads. This can be a huge gain for SMBs and local businesses.
The crawling and indexing processes lay the groundwork for search engines to rank results. Despite being fundamental aspects of how search engines operate, crawling and indexing are often overlooked or misunderstood. During our crawling and indexing session of Live with Search Engine Land, Martin Splitt, search developer advocate at Google, explained these two processes using a simple analogy about librarians.
“Imagine a librarian: If you are writing a new book, the librarian has to actually take the book and figure out what the book is about and also what it relates to, if there’s other books that might be source material for this book or might be referenced from this book,” Splitt said. In his example, the librarian is Google’s web crawler (referred to as Googlebot) and the book is a website or webpage.
“Then you . . . have to read through [the book], you have to understand what it is about, you have to understand how it relates to the other books, and then you can sort it into the catalog,” he said, explaining the indexing process. The content of your webpage is then stored in the “catalog” (i.e., the search engine’s index), where it can be ranked and served as a result for relevant queries.
To bring the analogy full circle, Splitt also described the process in technical terms: “We have a list of URLs . . . and we take each of these URLs, we make a network request to them, then we look at the server response and then we also render it (we basically open it in a browser to run the JavaScript) and then we look at the content again, and then we put it in the index where it belongs, similar to what the librarian does.”
Why we care. For content to be eligible to appear in search results, it must first be crawled and indexed. Understanding how crawling and indexing work can help you resolve technical SEO issues and ensure your pages are accessible to search engines.
From top-of-funnel to bottom and back: How COVID-19 is flipping B2B marketing strategies
“Everybody was a little bit turned off by the idea of doing it,” Michelle Morgan, director of client services at Clix Marketing, said of one client’s initial reaction to expanding their top-of-funnel marketing efforts during our PPC for B2B session of Live with Search Engine Land.
“But, talk about ‘turning on a dime,’ now we are doing all of those strategies that we proposed to do earlier this year because we are shifting away from that bottom-of-funnel, super salesy thing,” she said, attributing the strategy change to COVID-19’s impact on businesses and customers.
The pandemic has resulted in unpredictable swings for B2B businesses, with some struggling to stay afloat and others experiencing surges in conversions. Out of respect for their customers, businesses are softening calls to action and being less “salesy.”
“So, we’re kind of getting to do what we and what our contact wanted to do, but maybe not what their sales team wanted to do … building audiences, building a top-of-funnel — we’re doing a lot of that because of the fact that they just don’t think that people are going to buy bottom-of-funnel,” Morgan said, adding that the strategy shift happened rapidly as her client turned their focus towards long-term goals.
Why we care.With so much uncertainty, marketers need to keep a watchful eye on their performance metrics to identify what opportunities are out there. In some sectors, the window of opportunity may be right now. For other sectors, investing in brand awareness or other top-of-funnel strategies may be the most effective way to allocate resources and prepare for success in a post-COVID economy.
Voice Ranking Is More Important Than You Ever Imagined.
Is Your Site Ready for Voice Ranking?
The future of voice search is not predictable. However, we do know that it is gaining considerable traction and its growth is not slowing anytime soon.
Voice search is not a fad. It has comfortably crossed the threshold of early adopters.
Voice search is a speech recognition technology that allows users to search by saying terms aloud rather than typing them into a search field.
ComScore has predicted that by 2020, 50% of all searches will be via voice; and 30% of searches will take place without a screen.
Here are a few statistics to prove that voice search is here to stay: ● Voice labs found that there were a total of 33 million voice-first devices in circulation. ● In a survey of SEO trends for 2017 and beyond, voice search stood at the third spot. ● In his keynote, Google CEO Sundar Pichai announced that one-fifth of the queries on Google are voice searches.
52% of people keep their voice-activated speakers in their living rooms, per Google. 25% keep them in their bedrooms, while 22% keep them in their kitchens.
46% of voice search users look for a local business via voice search on a daily basis
There were one billion voice searches made in January 2018
58% of consumers have used voice search to find local business information in the last 12 months
28% of consumers call the business after making a local voice search
At the start of 2018, the combined install base for Google Home and Amazon Alexa was 45 million
33% of consumers have called a local business using their smart speaker
Google Assistant is now available on more than 400 million devices
37% of over-55’s have used voice search for local business
25% of consumers haven’t yet tried using voice search for local businesses, but would consider it.
What Are Rich Snippets?
Google SERP (search engine results page) is full of handy features and enriched organic results nowadays – the so called rich snippets.
In this guide I will show you what types of rich results and features you can find in Google SERP in 2018 and how you can implement them and benefit from them as a website owner.
Rich snippets are enhanced search results displayed by search engines on their results page. In opposite to a common organic results they have more visual appeal.
They are described by structured data implemented by webmasters on their websites.
Here is an example of how a Rich Snippet might look like!
But there are more types you can use depending on your particular business.
Rich Snippets categorization ● Sponsored features ● Local business features ● Knowledge features ● Media features ● Voice Query Results ● Search query features
Why Use Rich Snippets
Like the canonical tags, the use of Rich Snippets (or Schema.org markup) is by no means mandatory, but it does benefit search engines, users and yes, even site operators. The big difference though is that, unlike the canonical tag, the benefit is more noticeable to all involved: ● The search engines are able to return more relevant results. ● Users can determine the relevancy of specific results more easily, often on the SERP. ● Site operators may benefit from increased click-throughs, and reduced bounce rates, since users have a better idea of the site contents, and relevancy to their query, before they even visit the site.
How To Get Rich Snippets
Google can show rich snippets if you add structured data to your site. Structured data is a piece of code in a specific format, written in such a way that search engines understand it. Search engines read the code and use it to create rich snippets.
A Local Rich Snippets WordPress Plugin is available that will help you insert the right rich snippets for the right type of content.
To get started all you have to do is simply download it and install it on your WordPress site.
Is Your Site Mobile Ready?
It should go without saying that your website or your clients website should be mobile ready in 2020!
How can you tell if your website is mobile ready or not?
We can answer this question with other questions.
Is Your Web Site SSL Secured?
What Is An SSL Certificate?
What An SSL Certificate (Secure Sockets Layer), also called a Digital Certificate, creates a secure link between a website and a visitor’s browser.
By ensuring that all data passed between the two remains private and secure, SSL encryption prevents hackers from stealing private information such as credit card numbers, names and addresses.
The main benefit of Hypertext Transfer Protocol Secure (HTTPS) is that it provides a secure connection to users on the pages where they share personal data with you. It’s great to have on your entire website. But, when a user shares precious info, like credit card details, HTTPS adds extra layers of protection.
An SSL certificate binds together your domain name (or server or host name), company name and location.
How SSL Works
Namely, SSL customers can: ● Utilize HTTPs, which elicits a stronger Google ranking ● Create safer experiences for your customers ● Build customer trust and improve conversions ● Protect both customer and internal data ● Encrypt browser-to-server and server-to-server communication ● Increase security of your mobile and cloud apps
HTTPS-Secured Websites Dominate Google Voice Search Results
Google has stated that HTTPS can give your website a “minimal boost” in the search results. But does this also apply to voice search? Our data suggests that HTTPS might play an even more important role in voice search than in desktop or mobile search.
Is Your Website Fast Enough?
What is your real website speed?
ATTENTION: This is a HUGE Voice Ranking Factor! PageSpeed appears to play a major role in voice search SEO. The average voice search result page loads in 4.6 seconds (52% faster than the average page).
Do You Use Metadata?
Metadata describes unseen HTML elements that directly communicate and clarify website information for search engines, playing a critical role in effective Search Engine Optimization for Voice SEO as well. <–This includes page titles,keywords and description tags. –>
Meta tags are the foundation of SEO and the first thing you’ll find yourself setting up when building a web page. Without meta tags, you can’t reach readers organically. It doesn’t take much time to generate meta tags, but it’s more important than you might think.
That’s because 93% of all online experiences begin with a search engine.
Organic search traffic is the holy grail of SEO, so it can’t be ignored.
Fix metadata using the following plugins: ● Yoast SEO ● All In One SEO ● Seo framework plugin for WP (Install plugin and demonstrate the plugin)
Do You Have A Sitemap?
A site map is a model of a website’s content designed to help both users and search engines navigate the site. A site map can be a hierarchical list of pages (with links) organized by topic, an organization chart, or an XML document that provides instructions to search engine crawl bots.
Types of Sitemaps
As the name suggests, a sitemap (or site map) lists all the pages on your website, but there are two different kinds:
XML Sitemaps.
These are specially-structured files used by search engines and other robots to better understand the content of and the relationship between pages on your site.
HTML Sitemaps These are web pages designed for visitors to provide a complete overview of a large website.
How To Fix A Sitemap
You can do this two ways.
You can either generate the sitemap from your Google Webmaster platform and submit it to google there.
Or, you can install a simple WordPress plugin to take care of this for you automatically and keep the sitemap updated as you add content.
Do You Have A FAQ Page?
Why FAQ Is More Important Than Ever!
If you are planning to get better rankings and drastically improve your chances of getting the Position ZERO from Google, FAQ Pages is a must have for your website, or your clients websites.
Having FAQ Pages is Crucial for Voice Ranking because there are voice phrases and questions you can directly target.
● List most important questions on one page ● Redirect people to another page for the answers. ● Google Loves this strategy! ● Link FAQ page from your Homepage
Voicefied Keywords
What are Voicified Keywords?
Voicified Keywords means we will target longtail keywords from 5-8 words that that quickly solves a user problem or question.
Best Voice Keyword Length?
Best Voice Keyword Length?Best Questions for Voice Search?Who benefit most of Voicified Keywords?
Conclusion
In other words, if you are serious about ranking in google voice, there is no magic trick or software that does all this for you! You need to follow all the above steps and get your website optimized for claiming a position ZERO result in voice!
It’s important to optimize all the factors we discussed in this training, and results will be visible in your traffic.
Are you ready to assess your site for voice ranking today?
Send us your web site URL to admin@visionserservice.com, or, just complete the form below to get us started
We’ll get right on it, and, get right back to you with a ranking report.
(While this article was originally written for other purposes, you can actually see a chatbot in action on the lower right corner of this site.)
Your chatbot can be configured specifically for the industry segment that fits your business.
Here is the current list of the ‘flavors’ of chatbots that are already available and ready-to-go as pre-formed templates.
Over 75 Bots in a wide variety of categories
Get More Sales
cart discount
discount coupon 1 (boost sales, email option)
discount coupon 2
exit discount offer 1
exit discount offer 2 Get More Leads
get leads 1 (free gift, social sharing)
get leads 2 (free gift, no social sharing)
get leads 3 (no free gift, social sharing)
get leads 4 (no free gift, no social sharing) New Templates
car dealership
recruitment consultant
florist Feedback & Customer Support
webinar registration
contact us
customer service
feedback collection
exit survey Social Shares
get social shares 1 (free gift, w/optin)
get social shares 2 (free gift, w/o optin)
get social shares 3 (no free gift, w/optin)
get social shares 4 (no free gift, w/o optin) Affiliate
Click bank assistant (affiliate sales, lead generation)
JVZoo (affiliate sales, lead generation)
Affiliate Marketing
Brick & Mortar Businesses
Beauty salon
Chiropractor
Cleaning Services
Consultancy
Dentist
Doctor
Dog Training
Dry Cleaning
Electrician
Family Lawyer
Gardner
Lawn Services
Real Estate & Rentals
Content Marketing
Cryptocurrency
E-commerce
Freelancer
Health & Well Being
Health Insurance
Home & Garden
Hotel Bookings
Human Resources
Insurance Broker
Internet Marketing
Legal
Leisure
List Building
Local Business
Mortgage Broker
Online Business
Roofing Services
Social Media Marketing
Trades
Video Marketing (Seeking subscribers)
The image templates below represent about half of the nearly 100 templates now available. Custom bots for your purpose are easily configured.
Other chatbots can very well be configured, from scratch, to fit your own detailed and specific needs. This is similar to your requesting your cake recipe for your own tastes.
1- Take a look at the chatbot on this site, starting from the active chatbot located at the bottom right corner.
2 – Go through as many of the menus as desired.
3 – Imagine how your chatbot might be differently configured than the one on this page.
4- Complete the form below, add your requests for your industry-specifc chatbot.
5 – We’ll return with a ready-to-go chatbot, prepared for quick installation on your blog/site.
How did a strategy for reputation management end up a chief ranking element in the SEO component of your business?
Whilst Did Google Change Gears?
All of it started again in 2017.
In early 2017, the ‘Google Great Quality Raters guide’ was leaked to the general public…Many search engine optimization execs were given their first have a look at what Google turned into starting to consciousness on (afterward they launched it to the public as nicely).
Search engine optimization experts all around the international scrutinized this inner file that the huge ‘G’ seek satisfactory evaluators would use to evaluate web sites!
The big alternate…
In early 2017, the Google ‘Quality Raters Manual’ was leaked to the public. Search engine optimization specialists everywhere in the international scrutinized this internal file that the large ‘G’ search first-rate evaluators would use to assess websites! Incredibly, the first issue this ‘Quality Raters Manual; document instructed the web site evaluators to check first, earlier than something else, changed into the popularity of a internet site in question.
The primary issue wasn’t one way links, or social alerts or maybe high-quality content material.
The first component Google centered on became reputation.
Most of the brightest search engine optimization minds commenced to investigate this new route for Google:
They reasoned…
“If Google is putting extra emphasis on a domain’s popularity, we additionally need to prioritize reputation in our rating strategy.”
Our inside search engine optimization activities and online reputation focus has mirrored these Google proof reports and those other professional’s critiques.
In line with my own checking out the proof is…
IRREFUTABLE!
Reputation has actually turned out to be one of the primary elements in Google’s ranking formulation…Some in the know could say that it is THE number one thing!
In reality, many insiders are now predicting elements (like social alerts, web 2.0s, etc) that are running now, might be overtaken via reputation reviews as a ranking element in 2020.
It’s now not a surprise if we are saying that a billion human beings across the planet throng to YouTube for his or her favorite motion pictures and for sure informative portions that are eagerly discovered on this perch. If you are to compete, your website design and SEO must be ready for 2020 and beyond.
The electricity of YouTube is growing and it’s growing to a peak. Right on the tails of Google, YouTube is truthfully one of the biggest visitor generating websites on the net, considering that an amazing 35 hours of video are uploaded each and every minute.
Why videos are placed on YouTube is easy as knowing that the site holds tremendous capability for strong advertising and marketing purpose, because view volume generates top cash from your YouTube inventory, and it boosts innovative commercial enterprise advances.
Just about anybody can make a video of a product and siphon it on YouTube, unless you’re a well-known enterprise or celeb, but there is a trick to it. You could have it enhanced!
A video published sincerely at the site doesn’t promise suitable visibility, as a result of thousands of films of comparable category already showing on the prominent site. Once placed, it’s feasible that your video is approaching the second, or, tenth web page, so ultimately the reason of displaying your product video is deemed a failure. Then obviously, desire must be created to make the influence of your video get the pinnacle priority.
SEO for YouTube:
To prioritize your video, it’s of tantamount significance to do clever search engine optimization so you get natural site visitors from the world and additionally higher seek results are won from precise target audience and smart search options.
Why we want SEO for YouTube movies?
There are too many elements that are taken into consideration before a video receives into the visibility slot. At the same time as video quality, engagement and amusement are pertinent to ranking, other factors important to affecting ranking are watch time, bounce fee, likes and stocks, and relevance.
Proper SEO results in higher rankings on the Google search engine, and, results in higher scores on YouTube SERP. It additionally facilitates visibility influence on counseled video lists on YouTube.
Why don’t we take a look at what is ‘proper’ SEO and the way it gets site visitors on YouTube:
1. Similar to Google, YouTube also has its own set of rules to rank a video. If a user watches your video on YouTube and leaves midway, your video rating will drop. However if you have quality content material, then healthy promotion is the manner to correct rank and get organic visitors for your videos against the opposition.
There are numerous elements that have an effect on search set of rules and your video rank. However with SEO techniques, our video will start listing over many other motion pictures successfully and in the end, we additionally get excellent ranking on YouTube.
Via following a few exceptional search engine optimization recommendations, we are able to always get extra organic visits to our motion pictures, which no longer handiest make up for effective ranking but also get full-size traffic to our video.
Let’s study thru those search engine optimization points further:
2. Video name: Use applicable keywords
Each video contains a video identify but an amazing video name is a one that tells some thing about the video so while a viewer watches the name, he can get a near concept about what the identify is relating to. A name like “garb” can indicate apparel merchandise. A user friendly identify is an indication of appropriate search engine optimization algorithm of YouTube.
To know the viewer’s choice of keywords, the car complete function on seek engine can enable us to test which key-word viewer without a doubt types or searches for on Google or YouTube. Now, we will add that equal keywords to the advertiser’s video title due to the fact these are maximum searched queries and putting them on their relevant video name, we get true ranking. So use your video name cautiously that suits your key-word seek the usage of YouTube seek vehicle whole function.
3. Video description:
One liners keep heavy video price due to the fact they tell you some thing approximately that visible you are about to see. Description about your video content also approach loads to rank your video high in seek engine and short 1-2 liners governing the theme of your video show its quick photo inside the visual clipping.
In the description, we are able to put car entire keyword terms of seek engine and boost up search. The searched key-word will make for exquisite rating if it matches your video description. The car whole characteristic offers us vital facts of person seek mood and search kind. Ergo, pick out your video description according to searches made on YouTube.
4. Naming convention of video record:
Every video file created is to be saved through name earlier than being uploaded however a call opposite or to its situation isn’t a wise factor like a video record on furnishings named video1.avi is puzzling. Alternatively wallpaper or homefinishing.avi is lots higher. So make sure to rename your video as your keyword filename so that after YouTube searches for it, your video can waft through filename tells search set of rules that what your video is about.
A video file name just like your video name receives clean video indexing to search engine and a higher rating. So positioned your targeted key-word into video file call.
5. Closed captioning or subtitles:
One greater manner video SEO can be performed is by using use of creating subtitles or closed captions in our video. Because the last objective is to permit many people to watch a video and supply its rating, by means of developing automatic captioning thru YouTube, people of a exclusive language can also see your video with the assist of subtitles under it. This manner, there’s no language barrier left and we will add a transcript that includes the textual content of what changed into said into video. The brand new characteristic in YouTube mechanically converts your voice into transcript which makes less difficult to spark off it.
Using closed caption makes your video rich and user pleasant to the engines like google. It promotes a quicker way to indexing on YouTube. We can also create captions for YouTube.
6. Hash tags:
A Hash tag is some other important technique to get effective ranking in YouTube seek. The image # is positioned earlier than a phrase to give it greater weight and it makes easier for the search engine also to discover statistics with a particular topic or content.
As a keyword is critical, using a hash tag earlier than it generates fee in algorithm. It pulls outcomes for each search done and reaches your audience. We are able to use particular tags first as the main key-word and standard tags later.
With the aid of purposely placing up misspelled searches or the ones in plural shape can also capture up more search effects. Assist a query shows the fashion class, however its keyword may be written as “Fashionn” or “Fashions.” taking into consideration such searches additionally gets accurate consequences.
7. Suitable key-word research
Keywords are important in every video fabric search but we can not get each key-word right into a confined area to consist of in our video listing. As a result the Google show Planner tool can help us get the maximum applicable key-word types. The maximum searched ones may be used even as the least ought to be avoided as they may rank our videos as in keeping with their seek significance.
Search engine optimization is crucial in each website enterprise. Having a smart approach closer to key-word selection and video presentation, you can actually get terrific search engine optimization outcomes, exquisite video visibility and a successful task too!
Make sure that your web design is ready for 2020, and beyond.
We’re standing by to get your website up to 2020 standards, right now!
You’ve used chatbot technology, on web sites of very large corporations. You might not know that this trend is growing massively. You might not know that the customer expectations have been set by these large businesses. Consumers want their needs met outside of regular business hours. You must meet this expectation in a way that matches both your business constraints, and, that of your customer demands.
Press image below to start video
Mark Zuckerberg has revealed ‘chatbots’ will be the secret to Facebook’s success over the next TEN YEARS.
Billion dollar companies are already using ‘chatbot’ technology to get ROI’s of 800% of more.
By 2021, 50% of companies will spend more on ‘bots’ than on mobile apps. (Source: Gartner Group)
By next year, the average person will have more chats with ‘bots’ than with their spouse. (Source: Gartner Group)
Exploit New “AI” technology similar to that used by huge companies, like Facebook, MasterCard, Starbucks, Spotify.
Are you a Website Owner looking to explode your profit?
Are you a service-based business looking for more customers, bookings or appointments?
Are you a Newbie starting out online and looking for fast results?
Are you an Affiliate Marketer looking for Done-For-You Chatbots to get you more Sales?
Are you an eComm Seller looking for more sales WITHOUT spending more on traffic?
Are you a Social Marketer looking to take the conversation outside of Facebook?
Are you a Video Marketer in need of an innovative way to explode your Subscriber count?
Are you a Bricks-And-Mortar business owner trying to get more leads?
Are you a Consultant looking for new, proven strategies for your clients?
Are you a product Vendor seeking a cutting-edge advantage over your competitors?
Are you a Freelancer in need of more clients?
Are you a Blogger trying to rapidly boost your engagement?
Our sophisticated bot code quickly integrates with WordPress, Joomla!, Squarespace, Drupal, WIX, Instapage, Shopify, or, nearly any HTML website.
Nearly a million dollars in development has been expended on this particular ‘chatbots’ brand.
Chatbots are available in many languages.
Obtain your own ‘chatbot’ for your business/website from $275.
Start your own ‘chatbot’ technology business for only $350, plus software costs of under $100, which includes a set of standard, ready-to-use templates.
Create and sell your own chatbot technology to other businesses for hundreds of dollars EACH.
EVERY modifiable web site owner is your potential customer!!!!
Or, simply visit https://www.visionbotgroup.com to view sample templates before making your request for our industry specific templates. There’s one for your business.
